GENCA Group is a multi-brand beauty company specializing in skincare, personal care, and cosmetics. We seamlessly integrate product research and development, creative design, manufacturing, and brand management into a single platform. Founded in 2007, the Group owns a diverse portfolio of brands including KIMTRUE, ddg, ONCUR, Aucuz, 3odice, and everbab, reaching diverse audiences and a wide range of usage scenarios.
GENCA has established a 4,200 m² integrated research and innovation center in Shanghai. Collaborating closely with leading global ingredient suppliers, hospitals, and universities, we drive continuous product innovation through rigorous scientific validation and cutting-edge technology.We are committed to the philosophy of "scientific, safe, and effective" products, delivering premium beauty and personal care solutions to consumers worldwide. Through continuous innovation and integrated, effective business strategies, we are dedicated to achieving long-term, healthy, and sustainable growth.
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MissionConnecting beauty -
VisionTo become a globally trusted
brand among consumers -
ValuesCustomer First, Continuous Innovation
Integrity, and Pursuit of Excellence
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2007
The Group was founded, marking the beginning of our journey in brand management
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2009
We launched our international expansion strategy and secured exclusive distribution rights for several overseas brands in Greater China
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2012
We accelerated our global expansion, establishing branch offices in Shanghai, Shenzhen, Hong Kong, Japan and the United States
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2016
The number of international brands under our management surpassed 30, with several brands achieving annual sales of over RMB 100 million
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2017
Strategic upgrade, founding the first owned color cosmetics brand everbab
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2018
Completed the acquisition of KIMTRUE brand and formed a professional R&D team
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2019
Established independent scientific research laboratory; KIMTRUE brand relaunched
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2020
Founded medical-grade skincare brand ONCUR and professional sunscreen brand Aucuz
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2021
Annual sales of owned brands exceeded 1.2 billion RMB; launched precision and efficient skincare brand ddg
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2022
Invested in and built the 4,200㎡ Shanghai West Hongqiao R&D Center; multiple core technologies obtained patents
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2024
Annual sales of owned brands exceeded 2 billion RMB; established Overseas Business Division
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2025
Founded professional scalp care brand 3odice
The Group was founded, marking the beginning of our journey in brand management
We launched our international expansion strategy and secured exclusive distribution rights for several overseas brands in Greater China
We accelerated our global expansion, establishing branch offices in Shanghai, Shenzhen, Hong Kong, Japan and the United States
The number of international brands under our management surpassed 30, with several brands achieving annual sales of over RMB 100 million
Strategic upgrade, founding the first owned color cosmetics brand everbab
Completed the acquisition of KIMTRUE brand and formed a professional R&D team
Established independent scientific research laboratory; KIMTRUE brand relaunched
Founded medical-grade skincare brand ONCUR and professional sunscreen brand Aucuz
Annual sales of owned brands exceeded 1.2 billion RMB; launched precision and efficient skincare brand ddg
Invested in and built the 4,200㎡ Shanghai West Hongqiao R&D Center; multiple core technologies obtained patents
Annual sales of owned brands exceeded 2 billion RMB; established Overseas Business Division
Founded professional scalp care brand 3odice
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Product InnovationProduct Innovation: Driven by consumer insights, we swiftly identify the needs of targeted segments. Leveraging robust R&D and close supply chain collaboration, we continuously introduce new products, pioneer new categories, and shape new market mindsets. -
Brand IncubationBrand Incubation: We have developed an integrated system across the entire brand lifecycle—including strategic positioning, product planning, marketing innovation, and channel strategies—accumulating hands-on success in taking multiple brands from zero to one and from one to ten. -
R&D ExpertiseWe have established our own group R&D center, brought in top scientific talent and industry-leading equipment, and work closely with leading global raw material suppliers, research institutions, and hospitals through industry-academia partnerships. By focusing on advanced scientific formulations and rigorous efficacy validation, we are continuously at the forefront of technology and ingredient trends. -
Agile Supply ChainBuilt on a robust digital infrastructure, we integrate upstream and downstream supply-chain operations to enable seamless coordination. In close collaboration with our core partners, we have co-created a highly resilient supply ecosystem characterized by rapid response, flexible production, and precise inventory deployment, enabling us to effectively adapt to changing market demand and evolving distribution channels. -
Precision Omnichannel OperationsWe excel at tailored marketing and operations across different channels, with e-commerce as our main platform. By integrating new retail, cross-border, and other channels, we create a multi-touchpoint, fully unified sales and brand conversion ecosystem.
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GENCA Headquarters
Headquarters: 20F Kerry Center Office Building, 1155 Fangdian Road, Pudong New Area, Shanghai
Tel: +86-21-50930171
Postcode: 201204
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R&D Center
Building 10, 268 Xumin Road, Qingpu District, Shanghai
Postcode: 201702
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Wuxi Branch
6F, Building 2, Zhongzhi Science and Technology Park, 22 Zhihui Road, Huishan District, Wuxi, Jiangsu Province
Postcode: 214000
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Channel Cooperation
Email：offline@shjinjia.com.cn
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Media Inquiries
Email：group.pr@shjinjia.com.cn
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WeChat Official Account
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Weibo
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Xiaohongshu
