Philosophy of Sustainable Operations
We embrace a Green Aesthetic, integrating sustainable practices—from green formulations and eco-friendly packaging to low-carbon production—across the entire product lifecycle. We actively fulfill our corporate social responsibility, co-creating a better future with our consumers.
Environmental responsibility
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Green procurementUsing sustainable materials,All affiliated brands use eco-friendly soybean oil-based inks for printing.We purchase renewable cardboard materials with a recycling rate of 31%, use tear-off cases, and promote plastic reduction in packaging, together cutting waste by a total of 92.23 tons
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Green packaging to reduce material wasteOur brands have launched patented case designs and use shipping boxes made from recyclable materials.We independently designed a replaceable core, reducing plastic usage by approximately 60%.We have introduced the "Empty Bottle Transformation Program" to recycle and reuse packaging materials
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Green operationsFostering environmentally friendly business practices.The group manages energy consumption for efficient and responsible operations.The group and its key suppliers jointly set targets for carbon emissions and energy usage.We have switched to sustainable reusable boxes and are advancing a smart, green supply chain
Social responsibility
Disaster relief
Caring for the community
Corporate responsibility
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72 %Female Employees
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57 %Female in Management
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50 %Gen-Z in Mid-Level Management
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150 +Online Courses for Employees
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Focus on female leadershipWomen make up 72% of the company overall, and 57% of management roles (manager level and above).
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Embrace young talentGENCA is committed to nurturing high-potential employees, with 50% of its middle management comprising post-90s professionals. The company continually recruits outstanding talent from Fortune 500 companies and leading internet enterprises, reinforcing GENCA's core team. Meanwhile, GENCA annually selects exceptional graduates from leading domestic and international universities as management trainees, pairing them with a robust development program to accelerate the growth of young, high-potential talent.
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Robust career development pathwaysThe company has established dual career tracks for both management and specialist roles, offering employees clear vertical promotion opportunities as well as horizontal development options—enabling the alignment of individual career aspirations with the company's strategic objectives. GENCA's online business school also offers employees access to more than 150 courses, providing comprehensive support for their all-around professional development.
