Recently, the 17th Five Provinces and One Municipality Joint Conference on Daily Chemicals & China International Cosmetics Industry Development Promotion Conference was grandly held in Shanghai. With the theme "Beauty from the East, Future for All," the conference focused on three core missions: industrial collaboration, technological advancement, and market expansion. It brought together government regulators, leading enterprises, research institutions, and industry experts to discuss the high-quality development and international future of China's cosmetics industry.
As a representative emerging beauty enterprise, GENCA Group was invited to exhibit at the conference, showcasing its innovation system driven by technology and supported by a robust ecosystem—offering a compelling example of China's beauty industry evolving from "manufacturing" to "intelligent manufacturing."
I. Systematic Innovation, Reshaping Product Logic
At the conference, GENCA Group presented a unified front with its six core brands—KIMTRUE, ddg, ONCUR, Aucuz, 3odice, and everbab—showcasing a product portfolio spanning skincare, cosmetics, and beyond. Each brand not only addresses specific consumer needs but also achieves key technological breakthroughs.
KIMTRUE's new Red Pear collection deepens the brand's emotional healing value through distinctive, innovative fragrances. ddg Cleansing Balm 3.0 features an upgraded Broad-sds makeup-dissolving system and MagTech emulsification technology, achieving breakthrough efficacy of "3-second makeup dissolution and 1-second emulsification." ONCUR's Olive Complex Serum was developed in collaboration with experts from Shanghai Ninth People's Hospital, targeting the [sensitivity factor HMGB1] to provide professional solutions for oily, sensitive skin. everbab's Zero-Oil Control Powder utilizes patented mesoporous technology to deliver an impressive "10x targeted oil control" effect. Meanwhile, Aucuz and 3odice, focused on specialized niches, also attracted significant attention from industry professionals with their solid product strength.
As the cosmetics industry shifts from scale expansion to value creation, GENCA has moved beyond a single-product mindset, building a comprehensive innovation system that spans foundational research, technology development, and market application. The products showcased at the conference not only reflect GENCA's deep understanding of product innovation but also demonstrate a significant leap for Chinese cosmetics companies—from "following and imitating" to "independent innovation."
II. Empowering Brands, Building a Collaborative Ecosystem
Through a clearly positioned and mutually reinforcing brand ecosystem, GENCA's portfolio covers the full spectrum of consumer needs—from basic skincare to advanced efficacy, and from functional care to fashionable makeup. This multi-brand strategy not only enhances the group's market adaptability but also reflects the strategic foresight of Chinese cosmetics companies in an era of consumer segmentation.
Behind the growth of each brand lies a strong group-level support system. On the R&D front, GENCA has built a unique "industry-academia-research-application" integration model. Through deep collaborations with institutions such as Fudan University, Shanghai University, and Soochow University Medical College, GENCA has established an open innovation platform. Partnerships with Shanghai Ninth People's Hospital on skin health and efficacy testing platforms, and with the Chinese Academy of Inspection and Quarantine on ingredient and product validation programs, have paved the way for translating scientific research into practical industrial applications.
On the supply chain front, GENCA has built an "agile supply chain" system rooted in digitalization, driving a comprehensive upgrade of the beauty industry value chain. Recently, the company introduced a full-chain quality management system, establishing a "smart quality hub" that spans the entire product lifecycle—enabling efficient coordination across R&D, production, supply, and market operations.
This operating model—characterized by flexible front-end brands and a powerful mid-platform—not only enhances internal synergies within the group but also offers the industry a development blueprint for transitioning from single-point breakthroughs to systemic competition.
III. Global Vision, Charting a Future Landscape
GENCA's participation in the conference was not only a showcase of brand strength but also a systematic articulation of the advancement path for China's beauty industry. Industry experts noted that GENCA demonstrated a complete trajectory for emerging brands—evolving from "marketing-driven" to "technology-driven," and from "hero product breakthroughs" to "portfolio synergy." Its long-term investment in R&D infrastructure and precise grasp of market trends provide a replicable growth model for the industry at large.
From technology-driven innovation to ecosystem synergy, GENCA Group is advancing the high-quality development of China's cosmetics industry through its solid R&D investment, clear strategic vision, and open approach to collaboration. Looking ahead, GENCA will continue to be rooted in Shanghai while reaching for the global stage—leveraging its geographic advantages and industrial expertise to actively explore the path for Chinese brands going global. On the world stage of "beauty for all," GENCA will contribute the wisdom and confidence of Eastern aesthetics.
